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Cost Optimization

Most companies pay 20% to 40% more than they need to on Google Cloud. It’s not because GCP is expensive—it’s because their setup isn’t optimized. We can fix that.

20–40%typical bill reduction

Up to 57%savings with 3-year CUDs

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Where is money being wasted in GCP?

These are the issues we encounter in 90% of the audits we conduct:

Overprovisioned VMs — VMs with 16 vCPUs that use an average of 2. You’re paying 8 times more than necessary for compute.

Orphaned resources — Persistent disks without VMs, old snapshots, reserved but unused static IPs. Costing money every month without anyone knowing.

No CUDs or SUDs — Paying on-demand for VMs that have been running 24/7 for months. Sustained Use Discounts (SUDs) are automatic, but 1- to 3-year CUDs can save you up to an additional 57%.

Unnecessary network traffic — Egress between regions, between zones, or to the internet when the data could remain within the same zone. Networking is one of the most opaque costs in GCP.

Our optimization process

We don't make generic recommendations—we make measurable changes with immediate results:

Energy Audit (Free)

We analyze your GCP bill line by line: compute, storage, networking, databases, and BigQuery. We pinpoint exactly where waste is occurring and how much you can save. We present this information to you with concrete figures.

Quick wins (Weeks 1–2)

We remove orphaned resources, rightsize obvious VMs, and set up autoscaling where it’s not already in place. These actions typically result in immediate savings of 10–15%.

CUDs and Spot VMs (Month 1)

We analyze your consistent usage to calculate the optimal CUD (1 or 3 years, up to 57% savings on compute). For interruption-tolerant workloads (CI/CD, batch, rendering), we configure Spot VMs with up to a 91% discount.

Ongoing FinOps (monthly)

Monthly reviews using Looker dashboards. We implement new recommendations from the Recommender. We adjust CUDs based on actual usage. Budget alerts at 50%, 80%, and 100%. The savings are sustainable, not just a one-time occurrence.

FinOps: A Culture of Continuous Optimization

Cost optimization isn't a project—it's a discipline. FinOps integrates engineering, finance, and business to ensure that cost savings are sustainable:

Report

Full visibility: dashboards by team, project, and service. Each manager can see their impact on the bill.

Optimize

Rightsizing, CUDs, Spot VMs, orphan cleanup. Actions with measurable impact that do not affect performance.

Trade

Mandatory tagging, quota policies, monthly reviews, and accountability among teams.

Cost-saving mechanisms in Google Cloud

Mechanism	Savings	Requirement
SUDs (automatic)	Up to 30%	None — applied automatically when using VMs
1-year CUDs	Up to 37%	Minimum one-year commitment
3-year CUDs	Up to 57%	Minimum 3-year commitment
Spot VMs	Up to 91%	Interruption-tolerant workloads (batch, CI/CD)
Rightsizing	20–60%	Adjust VMs to match actual CPU and memory usage
BigQuery Flat Rate	Variable	For businesses with intensive and predictable use of BQ

Tools we use

Cloud Billing Recommend Committed Use Discounts Spot VMs Looker Dashboards Budget Alerts Cloud Monitoring

Frequently Asked Questions

Most companies manage to reduce their costs by 20% to 40% through a combination of rightsizing, CUDs, and eliminating unused resources. The exact savings depend on your current setup—we’ll calculate them using specific figures during our free audit.

Committed Use Discounts are discounts that Google offers in exchange for a 1- or 3-year usage commitment. They are not reservations for specific instances—they are flexible discounts on CPU and memory usage within a region. You can switch machine types without losing the discount. Save up to 57% on compute.

No. Each recommendation is validated against actual CPU, memory, disk, and network metrics before being implemented. Rightsizing isn’t about blindly scaling down—it’s about adjusting to actual usage. If a VM uses 2 out of 16 vCPUs for 30 days, reducing it to 4 vCPUs provides plenty of headroom and saves 75%.

Cutting costs is a one-time measure that loses its impact within three months. FinOps is an ongoing discipline: team-specific dashboards, tagging policies, monthly reviews, budget alerts, and accountability. The savings are sustained and grow over time.

No. Our service has a fixed monthly fee. We don't charge a commission on the savings. That way, our incentives are aligned with yours: we want your bill to go down as much as possible, because that means you'll stay with us longer.

Want to know how much you can save?

Free energy audit. We'll show you exactly where you're wasting energy and how much you can save. No strings attached.

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